Cheaper lotion as good as estee lauder hydra complete?

My face gets really dry after I shower, and after much searching I found out that Estee Lauder hydra complete multi-level moisture lotion does an amazing job. But I cant keep buying it, its $40. I keep trying cheaper ones, but none of them compare. I wish I knew which of the ingredients in this lotion was making such a big difference. Any ideas on a different great lotion thats not so expensive?|||Try Clinique Dramatically Different Moisturizing lotion. I usually buy this in a tube and costs $11.50 at the make-up counter at department stores.|||Look at Neutragena. I use there lotions and I have VERY sensative skin.