If estee lauder owns MAC cosmetics, clinique, bobbi brown origins and such, then what is the point?

what is the point of buying MAC cosmetics, clinique , bobbi brown and such if they're basically all by estee lauder? doesnt estee lauder use the same formulas for the other cosmetic labels they own?|||Err, do you really think you could find, for example, the MAC e/s colors in the Dare to Wear collection in Clinique? Do you think MAC offers as many options for different skin types as Clinique does? The answer is no, obviously. Estee Lauder may be the parent company, but that doesn't mean all of its cosmetics companies are exactly the same.|||Despite Estee Lauder owning all of those companies and more ( as shown here: http://www.elcompanies.com/our_brands/ou鈥?/a> ), they have kept each company to having their own identity with very separate color profiles and promotional ideas. They are all owned by the same mother companies but continue to operate as separates under the whole.|||It seems to me that in these and similar cases, you are buying the name rather than a separate and distinct product. You are being charged a premium so that your friends can see you with a branded logo and not a generic. It is the same as spending hundreds on a Gucci purse rather than a cheap JC Penny shelf item...they both do the same thing, one is just an ego and status booster amongst shallow friends.|||who told you that? thats crap. bobbi brown is the name of the person who sells the makeup...so how could it be owned by estee lauder? do some research.|||You are right about Estee Lauder owns MAC. Besides that, Estee Lauder doesn't own Bobbi Brown and Origins. . .|||They don't own all those companies.


there competitors.|||Good question! And shut up, Stella. Don't be a hypocrite and do your own research because you're wrong.|||what the heck? no! thats like saying the 99 cents store is the same as Nordstrom! whoever told you this is 113,243,251,435% WRONG! they're all separate companies! bobbi brown is owned by bobbi brown, MAC is owned by MAC, etc, etc. and if they use the same formula, then i wonder why they're different?!?!?! do your research. then try to rip on some of the best cosmetics on the market.